I Found A BETTER Way To Do Meta Ads Targeting in 2026
Hi , Reader This week, I caught myself doing something a lot of Meta advertisers are doing right now. I was inside Ads Manager… stacking interests, testing exclusions, trying to “guide” the algorithm toward the right audience. And weirdly, every time I added more targeting logic… performance got worse. Not instantly. But slowly. CPMs climbed. Learning got unstable. Scale disappeared. Prefer listening instead of reading? I broke this down in more detail on this week’s podcast I Found A BETTER...